concept: new logo and poster series for the Wuppertal Zoo
Transparency, openness, breaking free from old boundaries
Zoo Wuppertal presents itself as a transparent, forward-looking institution and aims to communicate openly and honestly about zoo work, research, as well as nature, species, and environmental conservation. The openness of the logo blends with any background and can interact with them. For this reason, the logo itself remains neutral in black or white. The logo indirectly acquires its colorfulness from potential backgrounds. This design reflects the transparency of the Wuppertal Zoo in the logo as well.
Attention, Excitement, Innovation, Vitality
Zoo Wuppertal presents itself as a transparent, future-oriented institution with a focus on research, education, as well as nature, species, and environmental conservation. It distances itself from the stereotypes that exist in society regarding zoos and charts new paths in terms of zoo work. For this reason, the design of the poster series is bold and stands out strongly from other poster series. Vibrant colors and dynamic color gradients capture the attention of viewers. The color gradients blend with photographs of animals, allowing their own colors to merge, thereby intensifying the excitement. The overall design, characterized by its lively and bold color palette, conveys a positive atmosphere.
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